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Cereplast Enters Distribution Agreement with Mastercolor AB to Supply Bioplastic Resin to the Scandinavian Market

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Tuesday, August 23, 2011

Establishes Greater Foothold in Northern Europe

EL SEGUNDO, Calif. - August 23, 2011 /PRAvenueNW/ -- Cereplast, Inc. (NASDAQ: CERP), a leading manufacturer of proprietary biobased, compostable and sustainable plastics, has entered into a distribution agreement in August 2011 with Mastercolor AB to supply Cereplast bioplastic resins to the Scandinavian market, specifically in Sweden, Denmark and Norway.

“This marks our seventh distribution agreement in Europe since the start of 2011 and reflects our aggressive growth strategy and continued commitment to expanding Cereplast’s distribution with local partners throughout the European continent,” said Frederic Scheer, Chairman and CEO of Cereplast, Inc. “The surge in demand for bioplastic materials in Europe has been fueled by new governmental policies, which started with restrictions on the use of traditional plastic bags and is now moving toward changes of the legislative landscape in the use of flexible and rigid packaging. European manufacturers are increasingly seeking out plastic alternatives to comply with these new regulations.”

Under the terms of the agreement, Mastercolor AB will supply Cereplast Compostables® resin to product and package manufacturers in the Scandinavian region, covering countries including Sweden, Denmark and Norway. The contract includes a minimum of four containers of Cereplast resin over the remainder of 2011, a number anticipated to grow in 2012 and beyond. “We are pleased to partner with Cereplast to expand our product offering and provide our clients with the highest quality bioplastic resin as an environmentally friendlier alternative to traditional plastic,” said Carl-Johan Levert, CEO of Mastercolor AB. “Demand for biobased materials in the Scandinavian region is growing at a fast pace, and we are now better positioned to serve that market effectively.”

According to a study by European Bioplastics, global bioplastics production will surpass the 1 million ton/year mark this year, with production more than doubling from 2010-2015. Mastercolor AB will supply distributors and manufacturers in the Scandinavian market with several grades of Cereplast Compostable resins to replace traditional plastic resin in the manufacturing of products including bags, flexible packaging and in various food service ware applications for rigid applications. All Cereplast Compostable resins are proprietary patented formulations, and include Ingeo PLA.

About Mastercolor AB
Mastercolor AB markets and distributes sustainable and compostable resins and masterbatches to the plastic processing industry in Scandinavia. It provides the sale of white, colored, additive and combination masterbatches. The company functions as a distributor for suppliers and producers that have an environmentally friendly strategy and are focused on producing low energy, consumable and environmentally friendly materials and products. For more information, please visit www.mastercolor.se
About Cereplast, Inc.

Cereplast, Inc. (NASDAQ: CERP) designs and manufactures proprietary biobased, sustainable plastics which are used as substitutes for traditional plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with traditional plastics. On the cutting-edge of biobased plastic material development, Cereplast now offers resins to meet a variety of customer demands. Cereplast Compostables® Resins are ideally suited for single-use applications where high biobased content and compostability are advantageous, especially in the food service industry. Cereplast Sustainables™ Resins combine high biobased content with the durability and endurance of traditional plastic, making them ideal for applications in industries such as automotive, consumer electronics and packaging. Learn more at www.cereplast.com. You may also visit the Cereplast social networking pages at Facebook.com/Cereplast, Twitter.com/Cereplast and Youtube.com/Cereplastinc.

Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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Cereplast Enters Distribution Agreement with Mastercolor AB to Supply Bioplastic Resin to the Scandinavian Market