A news release, media release, press
release or press statement is a written or recorded communication
directed at members of the news media for the purpose of announcing
something claimed as having news value. Typically, they are mailed, faxed,
or e-mailed to assignment editors at newspapers, magazines, radio stations,
television stations, and/or television networks. Commercial press-release
distribution services are also used to distribute news releases.
The use of a news release is common in
the field of public relations, the aim of which is to attract favorable
media attention to public relations professional's client and/or provide
publicity for products or events marketed by those clients. A news release
provides reporters with the basics they need to develop a news story. News
releases can announce a range of news items such as: scheduled events,
personal promotions, awards, news products and services, sales,
accomplishments, etc. They are often used in generating a feature story or
are sent for the purpose of announcing news conferences, upcoming events or
change in corporation.
A media release is like a short
newspaper article that one may send to different media outlets in order to
gain interest in a writer's mind so that a story will be published about the
organization in which one works for or the product which they are trying to
promote. The person reading the media release will be looking for stories
that will interest their readers, viewers and listeners. An effective media
release tells a story that will interest a number of people. Media releases
need to be about the story and just enough relevant information for the
story to work. The release isn't the place to list all the benefits of the
business.
A press release is different from a
news article. A news article is a compilation of facts developed by
journalists published in the news media, whereas a press release is designed
to be sent to journalists in order to encourage them to develop articles on
a subject. A press release is generally biased towards the objectives of the
author. A press release is written in order to highlight an important event,
program, or piece of information by an organization that succinctly
describes the who, what, where, when, why and how of the story.
A press statement is information
supplied to reporters. This is an official statement or account of a news
story that is specially prepared and issued to newspapers and other news
media for them to make known to the public.
Op-ed
Op-eds contain your opinion on a subject matter, they are not pitch letters or articles to promote your products or services. You are promoting your opinion.
Example: You may write the best article on how to care for pets - this type of submission is rejected. There are plenty of places to post this type of article - This site is not one of them.
Example: You may express your opinion on National Health Care. It doesn't matter if your opinion is 'on the left' or 'on the right' - This type of article is considered an Op-ed and you may submit it on our site.
From Wiki: http://en.wikipedia.org/wiki/Op-ed
An op-ed, abbreviated from opposite the editorial page (though often believed to be abbreviated from opinion-editorial), is a newspaper article that expresses the opinions of a named writer who is usually unaffiliated with the newspaper's editorial board. These are different from editorials, which are usually unsigned and written by editorial board members. Op-eds are so named because they are generally printed on the page opposite the editorial.
If your unsure about what a press release is, just browse our news directory from our home page.
This site is for those businesses / people that understand what a press release is and how to properly write and format a press release.
If you need help with your press release or Op-ed: Writing / Editing - Formatting - Images- Video - Advanced Highly Targeted Distribution - We suggest you use a professional press release distribution service like our partner site: Rapid Press Release, where you can get one on one help.