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How to write a press release.

Writing a press release can be a little daunting the first time...But if you follow a few simple steps and rules it is really not that hard at all.

First write down the contact information for the person you want to be contacted by the press. Include an email, phone and website. Easy enough.

Next is the headline - a bit harder. Take off your sales hat and put on your reporters hat. Write a headline that will appeal to the reporters audience. Keep it simple and to the point. You can include a subtitle that is more descriptive and longer.  

Include who, what, where, why, and when. .

Next is the main body. 4 to 6 paragraphs are recommended, 350 to 500 words. Included on the first line your City, State and Long Date: San Francisco CA January 5, 2008 -.

For many people creating copy can be daunting, particularly if you need 350 words. Some announcements made to the press only need a few lines  of copy to fully explain. To supplement the rest of the release consider adding an "About your company or service". If you have a website you probably already have the needed copy.

A news release is NOT a sales letter...It is a statement of fact. You need "News" in a press release. News is not pitching your products and services (you can highlight your product and services, but stick to the facts, no hype . News is an event, millstone, achievement, new client / customer, new location, new hire, new product /service, etc.. 2 to 4 direct quotes are recommended. Speak in the the third person when quoting. Include City, State like so: New York, NY - Your News. The date is also needed. You can omit this as our system adds a date, but it is professional to include it on the first line like so: York, NY March 1, 2008 - Your News. At the end of the press release you should repeat your contact info; If you omit this, our editors will add the information from the form you submit.

Don't use "!" or "highlight markers". Write in the third person and include comments from the principals; "XXX", said Yourself. Avoid "hype", when talking (read pitching) about yourself or your company / service - do it as a direct quote.

A press release is not an ad. If you submit an ad, it will be rejected, we do not reply (give a reason) if these are blatantly against our guidelines. In some cases, we will reply to you via email if we feel your listing is a sincere effort, but does not meet our guidelines. Simple follow the instructions in the email to meet our guidelines. We reject 60%+ off all submissions. Write your release as a news story - offer valuable information that will appeal to readers of news. 
See our editorial guidelines for more information.

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For more information our partner site has extensive details on how to write a press release.

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